If you are unaware of supplements, trying to purchase for them can be confusing and overwhelming, because there are so many different brands and products, with new ones coming out all the time. There are currently so many products that it is practically impossible to keep track of everything. Even people who work in the supplement industry tend to pay attention to certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can be confusing, because according to the who you talk to, you perhaps very different thoughts and opinions. Many people have extreme or biased views of supplements, with individuals on one side saying everyone must take many different supplements and people on the other side saying all supplements are worthless. As with most issues, the details are somewhere in about. There are certainly some great supplements available, but many items are essentially worthless, yet others have some positive benefits, but are not worth the price you pay for them.
Perhaps the greatest amount of supplement confusion stems throughout the marketing tactics companies use to promote their products, specially in magazines. Many health and fitness magazines are of the same company as the solutions that are advertised the particular magazine and even some of the articles are designed to promote their own brand of products. When I worked in supplement stores I frequently spoke with others about supplements as it was interesting that many people had biased views towards or against certain brands based on which magazines they by way of.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this stats are rarely presented in an honest and straightforward way. In many cases, the research is poorly done, financed by the supplement company, have results that have been refuted by many other studies, or contain nothing to use the product sold. Unfortunately, the only way to find out if the studies and claims are legitimate is to find and read the original study, but you will a daunting task even for people the industry. Of course, supplement companies are well aware of that fact as well as expect that people will not fact check their claims.
By quoting information from scientific studies, companies often make an attempt to make their products sound better compared to they actually are. Know thing is both reputable and disreputable companies use this plan to help market their products. Substantial between the positive and negative companies is reputable companies put quality ingredients in many and the labels contain accurate data. Disreputable supplement companies may have lower stages of ingredients than the label claims or their supplements may not even contain a lot of the listed ingredients in.
Companies frequently pull off making questionable claims or lying about how much of an element is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is a regulation about what information can show on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have various other what are called “structure/function” claims.
A structure/function claim would be for example a calcium supplement label stating that “calcium is you’ll need for strong bones.” The label is not supposed to state “this supplement stops osteoporosis.” Any supplement that references diseases such as osteoporosis must also include a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any disease.” These statements are required, because government regulations say that only a drug can claim about preventing or treating diseases.
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